Knowledge Is Key

This project is a requirement of the GOA Abnormal Psychology Course. Using the process of design thinking, a challenge in the world of mental health was identified, interviews and research were undertaken, and a solution prototype was developed. Below you will find information about the identified area of concern and my proposed solution. Please feel free to provide feedback on this prototype, using questions such as “How might we…”, “What if….?”, “I wonder….”, “I like…”, and “I wish.” Keep the comments positive, please. For more information on the process of Design Thinking, click here.


I’ve been a Jordanian citizen all of my life, and my interest in Psychology peaked when I was a mere freshman. Ever since, I began to notice that every time I or anyone would bring up the topic of mental health, all heads would turn, eyes would bulge out and the topic would change. This wouldn’t happen once or twice but every time this subject was brought up. After countless of hours spent on research, it all become clear. The topic of mental health in the Hashemite Kingdom Of Jordan has a huge stigma surrounding it and that is due greatly to the lack of public awareness. There are several parties that can be blamed for this, the most important include the Ministry of Health, the Ministry of Education.


As I was discussing this topic with the head psychiatrist at the Psychiatric hospital here in Jordan, I’ve come to realize and understand the severity of the situation. I came with questions and had done my research and was looking forward to engage in a fruitful discussion with him but unfortunately, I came out incredibly disappointed yet satisfied.  All throughout the interview, he would dodge my questions and divert to a whole different route. After the interview, I was left with lingering questions and so I decided to try my luck with another psychiatrist, this time he actually benefited me and told me what the actual problem was: The stigma was a result of the lack of public awareness and knowledge and so the challenge here is to raise public awareness and knowledge in order to decease the stigma.


As I was discussing possible solutions with the second psychiatrist, he explained to me that people are bored and tired of hearing people lecture about these issues and issues related to it and so it would be highly ineffective if I were to host such an event. I got to thinking; social media is the most dominant platform of our generation and so if I really wanted to get a message across and efficiently then it would be my best and safest bet. My solution is to create an informative video along with ad. In the ad, I plan on adding: 1) Definition of Mental Health 2) Problems associated with lack of awareness on mental health. 3) Benefits of diminishing this lack of awareness. 4) Ways to overcome this ignorance. 5) Contact information of people that could be of benefit if one has questions or inquiries. 6) Calling to all parties to take action and help prevent preventable problems that may rise from the lack of awareness.

AD: Knowledge is key


I really, deeply want to make a difference even if it’s the slightest one, on this issue. It’s one that has troubled me for years and is continuing to trouble me. In order to make that happen, I would love and gladly accept all constructive criticism and feedback you have for me, in order to make this project the best it can be.

I am planning on sending  the ad and a small article on my project to the Jordan Times and Step feed and see if they’re willing to publish it or not. If not, then some of my friends run large groups on Facebook that have quite an audience and I will ask several of them to post it on their pages in order to reach the maximum amount of people.



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  1. April 28, 2017 by Henry B

    I think it’s cool how you plan on literally scanning the public on what they think since that is your main audience and subject of change. Do you plan on changing the viewpoints of some psychiatrists as well to improve health stigma on another level?

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