HabiLink allows people to make a difference in the world around them when they can feel so small in the center of a crisis so big.
How big are the climate crisis and environmental concerns in your life? Big? Have you heard about it online, through family, your city, or school? I know that for me, this issue of global warming and the effect humans have on the Earth has been a huge and hard part of my life. I have done so much research on my own and during school on what is actually happening. I follow social media accounts and watch activists take charge. All of this information is just too overwhelming though. It is so global and huge, it makes me feel so small. This is why my startup idea, HabiLink, is an app that tries to solve that problem. It links small communities and neighborhoods together to share their experiences and solutions. It allows people to post newly learned ideas and also connect on an already shared crisis. We also provide a “how-to” guide on different simple and easy solutions you can do to help your impact. HabiLink makes each individual feel so much bigger in a crisis already so daunting.
So How Does Your “HabiLink” Fit Into the Climate Crisis?
To begin, I want to give you a chance to put yourself in perspective of the world. I want you to put your impact into perspective: Residential energy use is the 3rd largest energy consumer in the world. About 35% of the average energy consumed by a household is wasted. Take a look at the information below to get a sense of the basics:
I have done some research on the average residential homes in the US. Below are some numbers that I found astonishing, here are the projected uses of energy in 2021:
Okay… What Would HabiLink Actually Look Like?
Well, here is the basic version of it. Once you see the magnitude of the need for HabiLink in our potential customers, there is no forgetting it. For me, the pain from our target audience was too big to be ignored. That is why HabiLink is so excited to help! Below is a very basic prototype for what HabiLink would look like:
Can we See Your “3 Offers” in Action? Yes! Come and Join Elizabeth, a New User:
Elizabeth is a (fake) new user on HabiLink. She has downloaded it from her friend, Jackie, who lives next to her as it has been all the new rage in her neighborhood! Together, she and her friend set up HabiLink. After setting up Elizabeth’s profile, Jackie says, “Let’s see people have posted today! Look, David has posted something about an article. Let’s take a look.” After reading the article and replying to David with words of interest, Elizabeth is astonished by the support from the app and its users. “Wow! That article was so eye-opening! Let’s do a little more digging on this topic of composting.” Jackie laughs and says:
“Haha, well no worries. On the app, go to “Information for You!” and then just search it.” Elizabeth opens the information tab and finds articles on all different topics. She scrolls through on a couple of them and then goes to the search bar to continue her initial interest in composting. (Here and Here are two very informative articles on composting!) After a while of discussion and research, Elizabeth was inspired to start composting herself but isn’t sure how to start. She tells Jackie this and together they work it out:
“Don’t worry, Elizabeth! Let’s do it together! On the app, go to the home page but click on “How-to Guide” instead. There, look at the deals for new composters! Let’s pick one together and we’ll start Monday!” From then on, Elizabeth and Jackie grow their relationship with their neighborhood and even started a “composting group”!
What Would We Need to Make This Happen?
In total, we would mainly need a team of dedicated activists that are invested in the app. Below is my BMC that outlines HabiLink and its beginning:
Your Needed Feedback:
Now that you have seen and read about HabiLink, I would love it if you could tell me a little bit about your experience with it (so far). Any feedback about the design, idea, general thought, etc. (really, anything) I would greatly appreciate. If you do not have any feedback, I would love for you to answer this question: Would You Use HabiLink? You can give me any type of answer. Thank you so much for reading! I hope you enjoyed.