The fast fashion business is scamming you. All your typical go to stores: H&M, Zara, Brandy Melville, Pacsun, Forever 21, TopShop, Lulus, and so many more are fueling the fast fashion industry. The name labeling these types of companies “fast fashion” sounds pretty harmless because, who does not love fashion and getting products fast? However, do not be fooled as the name is deceiving since fast fashion is a horrible attribute to the garment industry. Fast fashion is all about designing products to not last which leads consumers to buy into more of their product and keep the cycle going. The concept is all about making products in bulk, cheaply, and finally getting them to the consumer quickly. The cycle continues on and on as new trends fall in and out of the media and/or society. As if this already was not enough of an unhealthy cycle the impact on our environment is immense. Not only is textile waste immense within the process of producing fast fashion garments, the waste afterwards is if not worse just as bad since the clothing is not made to be handed down eventually when the trends reoccur. Also what most individuals buying into this monopoly do not consider is the people behind the blood and sweat to make these garments. Fast fashion brands are known to have their clothing produced in low grade factories that make for unethical working environments who take advantage of their workers. It has been reported that workers have been found sewing and cutting in ankle deep water or on the concrete floor with just a pillow they have provided themselves from home to support them.
I am working to end this mad cycle. I want to think back to the past when the fashion industry used to be more special. The industry has been used and abused by consumerism. I wish to transform the industry by instigating policies that require companies to resort to higher grade factories and as many sustainable resources as possible. By raising awareness around this subject our society can be influenced as well. By getting the people to understand the unhealthy and unethical ways of the garment industry, consumers will want to make the right choice by not supporting these companies and to go about life in a different way. Without the constant pressure of needing to dress to the new trend that is set by multi million dollar celebrities or unethical companies.
Lets break it down further:
Take my poll to learn more and start a change in our society:
Goldberg, Eleanor. “You’re Likely Going To Throw Away 81 Pounds Of Clothing This Year.” HuffPost, HuffPost, 9 June 2016, www.huffpost.com/entry/youre-likely-going-to-throw-away-81-pounds-of-clothing-this-year_n_57572bc8e4b08f74f6c069d3Links to an external site..
Handley, Lucy. “British Fashion House Burberry to Stop Burning Unsold Items.” CNBC, CNBC, 6 Sept. 2018, www.cnbc.com/2018/09/06/british-fashion-house-burberry-to-stop-burning-unsold-items.htmlLinks to an external site..
Cooper, Kelly-Leigh. “Fast Fashion: Inside the Fight to End the Silence on Waste.” BBC News, BBC, 31 July 2018, www.bbc.com/news/world-44968561Links to an external site..
“Human Rights.” The True Cost, http://truecostmovie.com/learn-more/human-rights/.
Vogue, Teen. “The Problem With Fast Fashion | Teen Vogue.” YouTube, YouTube, 21 Sept. 2018, http://www.youtube.com/watch?v=iq0–DfC2Xk.
Kaye, Leon. “H&M Embarrassed After 14-Year-Olds Found Working in Burma Garment Factories.” Reporting on the Triple Bottom Line & Sustainable Business News, 24 Aug. 2016, http://www.triplepundit.com/story/2016/hm-embarrassed-after-14-year-olds-found-working-burma-garment-factories/23301.