How can Farmers and Consumers collaborate to buy locally and help reduce food waste?

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Famer waste- Overview

Research shows that consumers in the U.S. prefer to eat organically produced food and buy locally because of their concerns regarding health, the environment, and their desire to support local farmer markets.   During the coronavirus, sales of organic produce in supermarkets have increased.  However, sales at local farmer markets have declined as consumers have avoided shopping in person.  Not only has the local farmer suffered, but U.S. consumers also have not been able to buy organically produced food from local farmer markets  Unlike traditional supermarkets, which have been able to adapt to this new consumer shopping reality by offering home delivery, local farm markets have not been equipped to do so.  Given the decline in their revenue, local farmers have found it difficult to afford to pay the costs to feed their animals.  At the same time, U.S. consumers have continued to throw away food, which contributes to the damaging effects of climate change.  This excess food could actually be used to help local farmers feed their animals. Unfortunately, there is not a system in place to connect local consumers and local farmers to provide notification of available excess waste and to transport the waste from one location to another.  As mentioned above, there is also not a system in place for local farmers to deliver organically produced food to local consumers.



Food Waste Facts

   According to the Organic Trade Association, “82% of U.S. households surveyed reported buying some organic products. Last year, a research report from Rabobank​ found retail organic food sales in the U.S. reached $47.9 billion in 2018.  Food Drive, April 2020.
The United States is the global leader in food waste, with Americans discarding nearly “40 million tons of food every year. That’s 80 billion pounds of food and equates to more than $161 billion, approximately 219 pounds of waste per person and 30-40 percent of the US food supply.  Food Waste has a severely negative impact on the environment.  According to Recycle Track Systems, “Wasting food has irreversible environmental consequences: “it wastes the water and energy it took to produce it and generates greenhouse gases — 7 percent of the world’s emissions.” 
Covid-19 has sparked a food loss crisis. Here are 3 ways to tackle it |  Opinion | Eco-Business | Asia Pacific
(Covid Impact)

Farm Food Supply is a revolutionary new app that delivers food to consumers and consumers to farmers all on a local level.  The food can be ordered directly on the app and delivered through an outside delivery service or picked up.  Farmers receive up-to-date analytics based on their location to farm more efficiently. (when to plant, what is in demand, marketing skills, new technology, global warming data) These analytics will improve efficiency. The consumer receives a daily report on what is available each day.  A community channel is provided where ideas and collaboration of farmers and consumers can be shared.   Farm food supply will help stop the waste of food through a benevolent program that will distribute food that is leftover or too old for the market. The excess supply can go to feed those in need and the food that is too old for human consumption can be posted on the app and be given to farms for animals to eat.  

Farm Food Supply has a model that generates revenue through the following ways:
1. Every sale and delivery.  
2. A Annual Membership of minimal cost to farmers and the consumers
3.  Advertising sales on the app 
You can look at my Business model canvas for more infomation.

What Can you do at home to help?
– Plan out your meals in advance, this would cut down on unexpected purchases while shopping.
– Find out how to store fruits and vegetables so they stay fresh longer inside or outside your refrigerator. Here is a great resource
– Start a compost pile for unused food here is an amazing resource to start your adventure into composting.
– Be mindful

What other ways do you think you can do to help? Fill out the form below


– Liz Goodwin and Esben Lunde Larsen. (2020, May 27). Covid-19 has sparked a food loss crisis. here are 3 ways to tackle it. Retrieved April 23, 2021, from
– Aubrey, A. (2015, September 16). It’s time to get serious about reducing food waste, feds say. Retrieved April 23, 2021, from
‘A Disastrous Situation’: Mountains of Food Wasted as Coronavirus Scrambles Supply Chain. 9 Apr. 2020,



  1. You are really on to something! I have been working with 2 entrepreneurs who are in the same market space as you! Don’t worry about competition, it is plenty for you and so many more companies to do.

  2. HUGE Kudos on your project, Vladimir. Your research is impressive and important for people to read.
    P.S. I would use an app like this if it were available!

  3. Hi Vladimir. Yes, I agree that mobile apps are a great way to connect local farmers directly to their consumers. It makes it more similar to the traditional supermarkets, and gives the local food markets a chance to thrive. Great idea!

  4. Hi Vladimir. Yes, I agree that mobile apps are a great way to connect local farmers directly to their consumers. It makes it more similar to traditional supermarkets, and gives local food markets a chance to thrive. Great idea!

  5. Hi Vladimir, this is such a neat idea, and nice job planning it out! Food waste is definitely an important problem, and your solution addresses it directly. I think the collaboration part is useful, and maybe it would give the app an ebay feel, which could help!

  6. Hi Vladimir! I found your project so interesting. Food waste is an important issue that isn’t addressed enough. I like how your project also encourages users to acknowledge and learn about the source of their food. I noticed the annual membership and it made me wonder whether, as the app would mature, it would beneficial to offer discounts to farmers using sustainable practices to encourage the usage of certain practices.

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