WHAT’S THE ISSUE?
Living in Ghana my entire life, there’s always been an alarming issue of pollution that is not being taken as seriously as it should. This is due to the Ghannian citizen’s lack of education and understanding of how to correctly dispose waste as well as it’s damaging and unhealthy effects on not only their environment but health. For example, open gutters that are infested with mold, trash and dangerous insects are right across from peoples homes, this is a hazard to the people in my community and its time to finally see some change.
- About 2.58 million metric tonnes of raw plastics are imported into Ghana annually, of which 73 percent effectively ends up as waste, while only 19 percent is re-used
- Sadly, less than 0.1 percent of the waste is recycled, meaning all the plastic waste generated ends up in the environment.
- Plastic sachets have become greatly popular in Western Africa. With a population of almost 30 million, Ghanaians drink an average 1-2 sachets of water every day.
- In Ghana, Kantamanto is the largest second-hand clothing centre and one of the biggest in the world
- tonnes of poor-quality garments get shipped daily from countries such as the UK into Ghana, creating a herculean waste management problem
An organization center that takes in the wasted plastic and fabrics collected by locals which is then recycled into reusable shopping bags, fashion accessories, school supplies, containers and much more.
Gives jobs to locals (they will be the one making the bags)
Ensure that the community stays clean. Providing safe drinking water and a cleaner environment for people as Ghana hold lots of pollution on roads, gutters etc.
Reduces the amount of plastic used by the community.
EXAMPLES OF PRODUCT
THE BUSINESS MODEL CANVAS
ANSWER SOME QUESTIONS!
- Are you intresed in traveling? if so do you like buying suvineirs to remember your trip?
- Would you purchase these bags online if you didn’t find them in your community?
- Do you shop often? if so do you have a reusable bag you bring along?
- On a scale of 1-10 how environmentally friendly/concious are you? how have you adapted your daily life routine to do so?
“Never doubt that small groups of thoughtful, committed citizens of the world can make a change; indeed, they are the ones who always have”