The goal of the Plant Your Tree campaign is to encourage people to plant trees in their yard, not only to benefit the greater fight against climate change, but also to show the benefits tree planting has for the homeowner! It is about convincing people to plant their own trees because if every household in the U.S. planted just one tree, we could collectively clean over 42 billion pounds of CO2 from the air that year, which would help offset the effects of our carbon emissions on the atmosphere and our air quality. Climate change, although it is a big problem, individuals CAN have an impact. I prototyped a few web pages as well as some merch items!
Pitch Video and Works Cited
Apparel to Raise Awareness
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